Bryce Schumann
Association Perspective
Long-range initiative starts with you.
Beginning this month, the American Angus Association will begin gathering input from members, their customers and other industry stakeholders in an effort to develop long-range strategies.
While Association statistics show a very positive fiscal year (FY) in 2010 — with $2.5 million in the black and growth in several areas, including registrations, sale averages and AngusSource® enrollments — the purpose of this long-range strategy is to continue that success and our breed's relevance into the future.
Our first step is to gather member input — starting by asking you to spend the next 10 minutes of your time filling out a short, nine-question survey. The survey was published as an insert in the January Angus Beef Bulletin and in the January and February Angus Journal. Or, if you prefer, go online at www.angus.org and submit responses.
The important part of this process begins with you. We're using what we learn during the next several months to set the course of our organization and prioritizing the areas that will keep Angus genetics an integral component of the industry.
Our performance in FY 2010 continued to demonstrate strong demand for quality Angus genetics and solidified our long-held position as a leader in the beef cattle industry.
The next 10 minutes — and your willingness to contribute your input — will help us
determine how to best continue that industry-leading position and Angus demand well into our future.
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