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Global Beef Q1 Analysis

In EU, horsemeat scandal has little impact on short-term beef demand, though may mean tighter traceability. U.S. beef complex called disappointing.

The Rabobank Global Cattle Price Index has recovered slightly from fourth quarter (Q4) 2012 but remains 8% down year-over-year. According to a report by Rabobank, the European horsemeat scandal has had hardly any impact on consumer demand and resulting beef prices. The outlook for the global beef industry is mixed, but overall global beef production is likely to remain constrained and demand is set to weaken in the face of growing inflation across the globe.

Beef prices in the European Union (EU) stabilized in Q1 2013 despite the outbreak of the horsemeat scandal. Rabobank analyst Albert Vernooij said, “The horsemeat issue was one of mislabeling rather than food safety, which means it has had limited impact on consumer demand. Furthermore, contamination incidents were discovered only in processed products. The result is that even in the horse-loving UK, consumers remain confident in the quality of fresh beef.”

The report states that the only lasting challenge for the industry created by the scandal will be to meet more stringent tracking and tracing standards, which are expected to be introduced by governments, processors and retail foodservice players. Vernooij added, “This regulatory response, coupled with a lower availability of beef in the coming years, could trigger a significant increase in the number of dedicated supply chains.”

Prices in the U.S. beef complex have been a big disappointment in Q1. A strong U.S. dollar (especially relative to the Japanese Yen) and trade issues with Russia have contributed to a 12% decline in exports. Retail beef sales have been weak, with increases in social security tax and rising gasoline prices impacting levels of disposable income.

Winter storms have significantly reduced restaurant foot traffic, further weakening consumer demand. The combination of this low export and domestic demand with high grain prices, less-than-anticipated declines in beef slaughter and subsequent beef production, has resulted in losses to cattle feeders of $100-$200 per head.

The outlook for the rest of the global beef industry is mixed:


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