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Where’s the Beef?

My plateAs the first lady and Epicurious announce winning recipes in the nationwide “Healthy Lunchtime Challenge,” one has to wonder, where’s the beef among these winners.

First Lady Michelle Obama, Epicurious, the Department of Education and the Department of Agriculture June 20 announced the winners of a nationwide recipe challenge to promote healthy lunches as part of the first lady’s Let’s Move! initiative. The Healthy Lunchtime Challenge & Kids’ “State Dinner” will recognize 54 winners, representing all U.S. states, three territories and the District of Columbia, who will attend a Kids’ “State Dinner” at the White House hosted by the first lady July 9. The group will join the first lady for lunch, featuring a selection of the winning recipes, followed by a visit to the White House kitchen garden.

“Our Kids’ State Dinner is one of my favorite events of the year, and the kid chefs who come from around the country never cease to impress and inspire me with their creativity and ingenuity,” said Obama.

For the second consecutive year, The Healthy Lunchtime Challenge & Kids’ “State Dinner” invited a parent or guardian to work with their child ages 8-12 to create a lunchtime recipe that is healthy, affordable, original and delicious. In support of Let’s Move!, launched by the first lady to help solve the problem of childhood obesity, each recipe adhered to the guidance that supports USDA’s MyPlate (at www.ChooseMyPlate.gov) to ensure that the criteria of a healthy meal were met. Entries had to represent each of the food groups, either in one dish or as parts of a lunch meal, including fruits, vegetables, whole grains, lean proteins and low-fat dairy foods, with fruits and veggies making up roughly half the plate or recipe.

The second Healthy Lunchtime Challenge, originated by Epicurious to promote healthy eating among America’s youth, received more than 1,300 entries featuring wholesome, tasty ingredients, including salmon, black beans and ground turkey. The winners and featured recipes include:

The winners were chosen by a panel of judges that included: Tanya Steel, Epicurious editor-in-chief; Sam Kass, executive director of Let’s Move! and senior policy advisor on nutrition; Robert Post, associate executive director, Center for Nutrition Policy and Promotion, USDA; Susan Winchell, assistant general counsel for Ethics, USED; Sam Myers, Jr., White House liaison, USED; Mike Curtain, CEO of DC Central Kitchen and The Campus Kitchens Project; and two Washington, D.C.-based children who are graduates of Share our Strength’s Cooking Matters program. For a behind the scenes look at this year’s judging, click HERE.

The full list of winners and recipes can be found online at recipechallenge.epicurious.com. Additionally, a free downloadable and printable e-cookbook of the winning recipes, including nutritional analyses and photos, will be available in July at the contest site, epicurious.com, letsmove.gov, USDA.gov, and Ed.gov.


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Editor’s Note: This article is adapted from a news release from the Office of the First Lady. I applaud efforts at teaching youth a healthy lifestyle, to make informed meal choices, and to be creative and even exploratory in food selection. The beef industry should take note, however, at how few “beef-centered” dishes are mentioned among the recipe titles above. Whether due to a lack of entries, a valid lack of competitiveness or a bias against beef, it should give you — as a beef producer — pause. This will affect beef demand years down the road.





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