Answering Consumer Questions
New tools available to answer consumer questions about beef production.
Do your consumers ever wonder what the difference is between grass-fed and organic beef? Confused by terms like “antibiotic-free” and “raised without antibiotics?” New tools are now available to help consumers answer these and many other questions about today’s beef production.
“Today’s consumer demands transparency and more information about how their food, including beef, is raised and grown,” Mandy Carr, senior executive director of science and product solutions for the National Cattlemen’s Beef Association (NCBA), a contractor to the beef checkoff. “Cattle farmers and ranchers are committed to providing answers to their questions.”
Consumer research conducted by the NCBA and funded by the National Beef Checkoff Program indicates consumers are confused about terms commonly found on labels, such as “grass-fed” and “organic.” Additionally, some consumers have questions about the use of antibiotics in cattle production. Two new fact sheets walk consumers through how cattle farmers and ranchers use antibiotics in accordance with Food and Drug Administration (FDA) guidelines and the choices consumers have when buying beef in their local supermarkets.
Decoding the label: Know your beef choices
Beef labels can be helpful, but they can also cause confusion in the meatcase. Terms like grain-finished, grass-finished, certified organic and naturally raised may be confusing to some. This fact sheet breaks down the four common labels and what they actually mean, based on USDA definitions.
Antibiotic use in cattle
Antibiotic use in livestock is a hot topic with consumers. It is also top of mind for the beef producers who want consumers to know that we care about the issue and what we are doing to address it. The Antibiotic Use in Cattle fact sheet addresses consumer questions about how and why antibiotics are used and what the Beef Quality Assurance (BQA) program is doing to educate producers about best practices. This tool helps consumers feel confident knowing that antibiotics are only given to cattle to treat, control or prevent disease.
Research shows that 88% of the millennial parents polled approved of the new Antibiotic Use in Cattle fact sheet saying that it was meaningful and it made them feel better about how beef is raised.
“This feedback affirms these tools will be helpful as a resource for both our partners and consumers,” said Carr.
To download the new tools or to find answers to other beef related questions, visit https://factsaboutbeef.com.
Editor’s Note: This release is from the Cattlemen's Beef Promotion and Research Board.